THE EFFECT OF UNIVERSITY MARKETING EFFORTS ON STUDENTS' ACADEMIC DECISION MAKING: AN EMPIRICAL STUDY.
| Autor: | Chase, Connor1, Geringer, Susan D.1 sgeringer@csufresno.edu, Stratemeyer, Andreas1 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2017, p49-49. 1p. |
| Databáze: | Business Source Ultimate |
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