USING IN-DEPTH INTERVIEWS AND A SINGLE-SUBJECT DESIGN TO IDENTIFY "THE ONE": A FEASIBILITY STUDY FOR SERVICES AND RETAIL MARKETING RESEARCH.
| Autor: | McKnight, Oscar1 omcknigh@gmail.com, Paugh, Ronald1, Kirkbride, Elena1, Sycks, Emily1 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2017, p32-37. 6p. |
| Databáze: | Business Source Ultimate |
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