The Mediating Role of Repositioning on The relationship Between Electronic Integrating Communication Marketing (E-IMC) and Loyalty: The Case of Commercial Banks in Egypt.

Autor:	Ahmed, Hussein Moselhy Syead1, Abdelkader, Ali Ahmed2
Zdroj:	International Journal of Online Marketing. Jan-Mar2019, Vol. 9 Issue 1, p1-23. 23p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu