The Big Four of Influencer Marketing: A Typology of Influencers.
| Autor: | Gross, Jana1 jgross@ethz.ch, von Wangenheim, Florian2 fwangenheim@ethz.ch |
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| Zdroj: | Marketing Review St. Gallen. 2018, Issue 2, p30-38. 9p. |
| Databáze: | Business Source Ultimate |
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