Sensing the Vocal Age: Managing Voice Touchpoints on Alexa.

Autor: Gollnhofer, Johanna Franziska1,2 johanna.gollnhofer@sam.sdu.dk, Schüller, Sophie3 sophie.schueller@unisg.ch
Zdroj: Marketing Review St. Gallen. 2018, Issue 4, p22-29. 8p.
Databáze: Business Source Ultimate