Impulse Purchase and Impulse Non-Purchase in Apparel Retail Outlets in Shopping Malls.
| Autor: | Dash, Mihir1 mihirda@rediffmail.com, Sharma, Kshitiz2 kshitiz@acharyabbs.ac.in, Lakhani, Ankita3 |
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| Zdroj: | International Journal of Marketing & Business Communication. 2018, Vol. 7 Issue 2, p9-13. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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