Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.
| Autor: | Du, Xiaomeng1 fancia814@pku.edu.cn, Su, Meng1 sumeng@gsm.pku.edu.cn, Zhang, Xiaoquan (Michael)2 zhangxiaoquan@gmail.com, Zheng, Xiaona3 xzheng@gsm.pku.edu.cn |
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| Zdroj: | Information Systems Research. Dec2018, Vol. 29 Issue 4, p711-722. 12p. |
| Databáze: | Business Source Ultimate |
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