Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions.
| Autor: | El-Sayed El-Baz, Basma1, Elseidi, Reham Ibrahim1, El-Maniaway, Aisha Moustafa1 |
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| Zdroj: | International Journal of Online Marketing. Oct-Dec2018, Vol. 8 Issue 4, p1-14. 14p. |
| Databáze: | Business Source Ultimate |
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