THE IMPACT OF GLOBAL PERCEIVED QUALITY ON THE BEHAVIOUR OF AUTOMOBILE'S CONSUMERS.

Autor: Souki, Gustavo Quiroga1 gustavo@souki.net.br, de Oliveira, Rodrigo Luiz Pinheiro2 rodrigolpoliveira@gmail.com, Isabella, Giuliana3 giuliana.isabella@gmail.com, Silva, Jersone Tasso Moreira4 tasso@fumec.br
Zdroj: REMark: Revista Brasileira de Marketing. jul-set2018, Vol. 17 Issue 3, p444-458. 15p.
Databáze: Business Source Ultimate