Mobile banking and consumer behaviour:New insights into the diffusion pattern.

Autor: Suoranta, Mari1 masuoran@cc.jyu.fi, Mattila, Minna2 mimaja@econ.jyu.fi
Zdroj: Journal of Financial Services Marketing. Jun2004, Vol. 8 Issue 4, p354-366. 13p. 1 Chart, 6 Graphs.
Databáze: Business Source Ultimate