Customer Relationship Management (CRM) and Customer Retention in Nigeria Banking Industry: A Strategic Standpoint.
| Autor: | Akintunde, Olufemi Atanda1, Akaighe, Godbless Onoriode1 |
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| Zdroj: | Journal of Marketing Development & Competitiveness. 2016, Vol. 10 Issue 2, p81-90. 10p. |
| Databáze: | Business Source Ultimate |
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