APPLICATIONS OF ANTHROPOLOGY IN BUSINESS MANAGEMENT: LOCALIZATION WITH CHINESE CHARACTERISTICS.

Autor: WEI LI1, TIAN, KATHY2, WANG, CAMILLA H.3, YU LIU3 yliu@stu.edu.cn
Zdroj: International Journal of Business Anthropology. 2016, Vol. 6 Issue 1, p1-25. 25p.
Databáze: Business Source Ultimate