Private brand - differentiating concept and source of stimulation of the Romanian retail trade.

Autor: ANGHEL, Ion1 ion.anghel@cig.ase.ro, HRISTEA, Anca Maria1 anca.hristea@cig.ase.ro
Zdroj: Theoretical & Applied Economics. Autumn2018, Vol. 25 Issue 3, p5-24. 20p.
Databáze: Business Source Ultimate