A RESEARCH ON CONSUMER PERCEPTIONS TOWARDS PACKAGING IN THE SHOPP ING PROCESS.

Autor: ENE, Selda1 seldaene@marmara.edu.tr, ÖZKAYA, Betül2 betulozkaya@marmara.edu.tr
Zdroj: Journal of Marmara University Social Sciences Institute / Öneri. 2018, Vol. 13 Issue 50, p1-15. 15p.
Databáze: Business Source Ultimate