The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers: Differences in Response by Gender To Messaging about England's Plastic-Bag Levy.
| Autor: | MURALIDHARAN, SIDHARTH1 sidmurali@smu.edu, SHEEHAN, KIM2 ksheehan@uoregon.edu |
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| Zdroj: | Journal of Advertising Research. Sep2018, Vol. 58 Issue 3, p349-362. 14p. |
| Databáze: | Business Source Ultimate |
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