The Influence of Brand Awareness and Other Dimensions of Brand Equity in Consumer's Behaviour: The „Affordable Luxury“ Strategy.
| Autor: | Alexandra, Zaif1 andra_zaif@yahoo.com, Cerchia, Alina Elena2 alina_cerchia@yahoo.com |
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| Zdroj: | Ovidius University Annals, Series Economic Sciences. 2018, Vol. 18 Issue 1, p422-427. 6p. |
| Databáze: | Business Source Ultimate |
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