Minding your Ts and Cs: How do rate fences affect restaurant deal promotion outcomes?
| Autor: | Ng, Frederick1 f.ng@auckland.ac.nz, Cui, Claire1, Harrison, Julie1 |
|---|---|
| Zdroj: | Journal of Revenue & Pricing Management. Jun2018, Vol. 17 Issue 3, p166-181. 16p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
Full text from SpringerLink