Integrated solutions: buyers' needs, co-creation and their impact on performance.

Autor: Raja, Jawwad Z.1, Chakkol, Mehmet2, Johnson, Mark3, Goffin, Keith4
Zdroj: Academy of Management Annual Meeting Proceedings. 2018, Vol. 2018 Issue 1, p1-1. 1p.
Databáze: Business Source Ultimate