Integrated solutions: buyers' needs, co-creation and their impact on performance.
Autor: | Raja, Jawwad Z.1, Chakkol, Mehmet2, Johnson, Mark3, Goffin, Keith4 |
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Zdroj: | Academy of Management Annual Meeting Proceedings. 2018, Vol. 2018 Issue 1, p1-1. 1p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |