Native Advertising: Is Deception an Asset or a Liability?

Autor:	(Karen) Han, Jiyoon1 jhan@bsu.edu, Drumwright, Minette2, Goo, Wongun3
Zdroj:	Journal of Media Ethics. Jul-Sep2018, Vol. 33 Issue 3, p102-119. 18p. 2 Color Photographs, 1 Diagram.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu