Pricing Diagnosis-Based Services When Customers Exhibit Sunk Cost Bias.
| Autor: | Guangwen Kong1 gkong@umn.edu, Rajagopalan, Sampath2 raj@marshall.usc.edu, Chunyang Tong3 tongchunyang@tongji.edu.cn |
|---|---|
| Zdroj: | Production & Operations Management. Jul2018, Vol. 27 Issue 7, p1303-1319. 17p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|