Chapter 10: Summary and Directions for Future Research.
| Autor: | Beke, Frank T.1 f.t.beke@rug.nl, Eggers, Felix1 f.eggers@rug.nl, Verhoef, Peter C.1 p.c.verhoef@rug.nl |
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| Zdroj: | Foundations & Trends in Marketing. 2018, Vol. 11 Issue 1, p47-51. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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