Appraisal of CRM implementation as business strategy option in times of recession: The role of perceived value and benefits.
| Autor: | Agapitou, Chrysa1 chrysa.agapitou@gmail.com, Bersimis, Sotirios2 sbersim@unipi.gr, Georgakellos, Dimitrios2 dgeorg@unipi.gr |
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| Zdroj: | International Journal of Business Science & Applied Management. 2017, Vol. 12 Issue 2, p18-31. 14p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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