Revisiting brand experience: A research review, conceptual framework and an agenda for future research.
| Autor: | Kharat, Mukesh Govind1 mukeshgkharat@gmail.com, Kharat, Manoj Govind1 manojgkharat@gmail.com |
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| Zdroj: | Marketing Review. Winter2017, Vol. 17 Issue 4, p469-493. 25p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
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