I Like to Choose: Effects of Customized Sales Offer and Internal Reference Price on Purchase Evaluations.
| Autor: | Mukherjee, Atmadeep1 amukherjee2@walton.uark.edu, Mukherjee, Amaradri2, Smith, Ronn J.1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2018, Vol. 29, pA-19-A-20. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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