Brand Extension Evaluation: an experimental research study in the service sector.

Autor:	Ferreira Pimenta, Renato1 (AUTHOR) pimentamkt@gmail.com, Luiz Lopes, Evandro2 (AUTHOR) elldijo@uol.com.br, da Silva, Dirceu3 (AUTHOR) dirceus@uninove.br, Antonio Serralvo, Francisco4 (AUTHOR) serralvo@pucsp.br
Zdroj:	Revista Brasileira de Gestão de Negócios. abr-jun2014, Vol. 16 Issue 51, p277-298. 22p. 1 Chart, 6 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu