Innovation and Business Model: a case study about integration of Innovation Funnel and Business Model Canvas.
| Autor: | Luiz Zandoval Bonazzi, Fábio1 (AUTHOR) fabiolzb@gmail.com, Ari Zilber, Moises2 (AUTHOR) mazilber@mackenzie.br |
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| Zdroj: | Revista Brasileira de Gestão de Negócios. out-dez2014, Vol. 16 Issue 53, p616-637. 22p. 10 Diagrams. |
| Databáze: | Business Source Ultimate |
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