Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon.
| Autor: | Hui Li1 huil1@andrew.cmu.edu, Qiaowei Shen2 qshen@gsm.pku.edu.cn, Bart, Yakov3 y.bart@northeastern.edu |
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| Zdroj: | Management Science. Apr2018, Vol. 64 Issue 4, p1860-1878. 19p. 6 Charts, 8 Graphs. |
| Databáze: | Business Source Ultimate |
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