Posts that attract millions of fans: The effect of brand-post congruence.
| Autor: | Wang, Shaojung Sharon1 shaowang@faculty.nsysu.edu.tw, Lin, Yu-Ching1, Liang, Ting-Peng2 |
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| Zdroj: | Electronic Commerce Research & Applications. Mar2018, Vol. 28, p73-85. 13p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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