Mediating Role of Individual's Ethical Belief in Determining the Influence of the Mobile Networks TV Advertisements on Moral Behavior of Youth in Pakistan.
| Autor: | Zia, Anjum1 anjumzia86@yahoo.com, Ifthikar, Muneeba2 mobi_80@yahoo.com, Raza, Syed Hassan3 sherazibzu@gmail.com |
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| Zdroj: | Pakistan Vision. 2017, Vol. 18 Issue 2, p146-162. 17p. |
| Databáze: | Business Source Ultimate |
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