Too Much to Digest: How Product Attribute Information and Choice Influence Shopping Intention.
| Autor: | Mukherjee, Atmadeep1, Smith, Ronn J.1, Mukherjee, Amaradri2 |
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| Zdroj: | Society for Marketing Advances Proceedings. Nov2017, p345-346. 2p. |
| Databáze: | Business Source Ultimate |
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