Select Product Mix Decisions and Personality: An Exploratory Study of Situations Faced in an Entrepreneurial Marketing Simulation.
Autor: | Thornton, Joseph C.1, Luthy, Michael R.1 |
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Zdroj: | Society for Marketing Advances Proceedings. Nov2017, p288-295. 8p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |