Personal selling and the purchasing function: where do we go from here?

Autor: Paesbrugghe, Bert1 (AUTHOR), Sharma, Arun2 (AUTHOR), Rangarajan, Deva3 (AUTHOR) drangarajan@bsu.edu, Syam, Niladri4 (AUTHOR)
Zdroj: Journal of Personal Selling & Sales Management. Mar2018, Vol. 38 Issue 1, p123-143. 21p.
Databáze: Business Source Ultimate
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