Country-of-Origin Effects and Consumer Evaluations of Ads Within the Context of Economic Crises.
| Autor: | Bennett, Aronté M.1, Kozup, John1, Taylor, Charles R.1 charles.r.taylor@villanova.edu |
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| Zdroj: | Journal of Current Issues & Research in Advertising (Routledge). Jan2018, Vol. 39 Issue 1, p52-66. 15p. |
| Databáze: | Business Source Ultimate |
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