ATTRIBUTES CONSIDERED BY COFFEE CONSUMERS DURING THEIR BUYING DECISION PROCESS: A STUDY USING FACTORIAL ANALYSIS.

Autor: de Sá, Fabiano Bento1, de Paiva, Ricardo Viana Carvalho1 ricardovcp@gmail.com, Souki, Gustavo Quiroga1 gustavosouki@gmail.com, Moura, Luiz Rodrigo Cunha1 luizrcmoura@gmail.com
Zdroj: Organizações Rurais & Agroindustriais. 2017, Vol. 19 Issue 2, p84-95. 12p.
Databáze: Business Source Ultimate