Exploring how market identity shapes hybridity: empirical evidence from the field of Italian opera.
| Autor: | Cancellieri, Giulia1 giulia.cancellieri@unibocconi.it |
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| Zdroj: | Journal of Marketing Trends (1961-7798). May2017, Vol. 4 Issue 2, p17-30. 14p. |
| Databáze: | Business Source Ultimate |
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