THE ADVERTISEMENT VALUE OF TRANSFORMATIONAL & INFORMATIONAL APPEAL ON COMPANY FACEBOOK PAGES.
| Autor: | CADET, FABIENNE T.1, AALTONEN, PRISCILLA G.2, KAVOTA, VAHWERE3 |
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| Zdroj: | Marketing Management Journal. Fall2017, Vol. 27 Issue 2, p116-130. 15p. 1 Diagram, 7 Charts. |
| Databáze: | Business Source Ultimate |
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