The Effect of Brand Attachment on the Perceived Risk of Really New Products.
| Autor: | Aboulnasr, Khaled1 kaboulna@fgcu.edu, Tran, Gina1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2017, Vol. 28, pG-28-G-28. 1p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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