Free Gift with Purchase: Promoting or Discounting the Brand?
| Autor: | Raghubir, Priya1 raghubir@haas.berkeley.edu |
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| Zdroj: | Journal of Consumer Psychology (Taylor & Francis Ltd). 2004, Vol. 14 Issue 1/2, p181-186. 6p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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