The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption.

Autor: OTTERBRING, TOBIAS (AUTHOR) tobiotte@kau.se, RINGLER, CHRISTINE (AUTHOR) caringler@cba.ua.edu, SIRIANNI, NANCY J. (AUTHOR) njsirianni@cba.ua.edu, GUSTAFSSON, ANDERS (AUTHOR) anders.gustafsson@kau.se
Zdroj: Journal of Marketing Research (JMR). Feb2018, Vol. 55 Issue 1, p69-79. 11p. 1 Diagram, 2 Charts, 1 Graph.
Databáze: Business Source Ultimate
Nepřihlášeným uživatelům se plný text nezobrazuje