Retail market segmentation: the use of consumer decision-making styles, overall satisfaction and demographics.
Autor: | Makgosa, Rina1, Sangodoyin, Oluranti2 |
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Zdroj: | International Review of Retail, Distribution & Consumer Research. Feb2018, Vol. 28 Issue 1, p64-91. 28p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |