Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types.
| Autor: | Du, Xiaomeng1, Su, Meng2, Zhang, Xiaoquan (Michael)3, Zheng, Xiaona4 |
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| Zdroj: | Information Systems Research. Dec2017, Vol. 28 Issue 4, p711-722. 12p. |
| Databáze: | Business Source Ultimate |
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