The effects of social media opinion leaders' recommendations on followers' intention to buy.
| Autor: | Huhn Nunes, Renata1, Sabino de Freitas, Angilberto2, Leão Ramos, Fernanda1 |
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| Zdroj: | Revista Brasileira de Gestão de Negócios. jar-mar2018, Vol. 20 Issue 1, p57-73. 17p. |
| Databáze: | Business Source Ultimate |
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