What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements.
| Autor: | LOBSCHAT, LARA (AUTHOR) l.lobschat@rug.nl, OSINGA, ERNST C. (AUTHOR) ecosinga@smu.edu.sg, REINARTZ, WERNER J. (AUTHOR) werner.reinartz@uni-koeln.de |
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| Zdroj: | Journal of Marketing Research (JMR). Dec2017, Vol. 54 Issue 6, p901-913. 13p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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