EXPLORING UTILITARIAN AND HEDONIC ASPECTS OF CONSUMPTION AT THE BOTTOM OF PYRAMID.
| Autor: | Gerhard, Felipe1 gerhard.sousa@aluno.uece.br, de Souza, Lucas Lopes Ferreira1 lucaslfsouza@hotmail.com, Peñaloza, Verónica2 veronica.penaloza@uece.br, Denegri, Marianela3 marianela.denegri@ufrontera.cl |
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| Zdroj: | REMark: Revista Brasileira de Marketing. jul-set2017, Vol. 16 Issue 3, p268-280. 13p. |
| Databáze: | Business Source Ultimate |
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