Understanding solicitation: Beyond the binary variable of being asked or not being asked.
Autor: | Breeze, Beth1 b.breeze@kent.ac.uk, Jollymore, Gloria2 |
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Zdroj: | International Journal of Nonprofit & Voluntary Sector Marketing. Nov2017, Vol. 22 Issue 4, pn/a-N.PAG. 7p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |