Understanding solicitation: Beyond the binary variable of being asked or not being asked.

Autor: Breeze, Beth1 b.breeze@kent.ac.uk, Jollymore, Gloria2
Zdroj: International Journal of Nonprofit & Voluntary Sector Marketing. Nov2017, Vol. 22 Issue 4, pn/a-N.PAG. 7p.
Databáze: Business Source Ultimate