Which Competitive Advantage(s)? Competitive Advantage-Market Performance Relationships in International Markets.

Autor: Kaleka, Anna KalekaA@cardiff.ac.uk, Morgan, Neil A. namorgan@indiana.edu
Zdroj: Journal of International Marketing. Oct2017, Vol. 25 Issue 4, p25-49. 25p. 10 Charts, 1 Graph.
Databáze: Business Source Ultimate
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