Pay-as-You-Wish Pricing.
Autor: | Chen, Yuxin1, Koenigsberg, Oded2, Zhang, Z. John3 |
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Zdroj: | Marketing Science. Sep/Oct2017, Vol. 36 Issue 5, p780-791. 12p. 1 Graph. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Chen, Yuxin1, Koenigsberg, Oded2, Zhang, Z. John3 |
---|---|
Zdroj: | Marketing Science. Sep/Oct2017, Vol. 36 Issue 5, p780-791. 12p. 1 Graph. |
Databáze: | Business Source Ultimate |
Externí odkaz: |