Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research.
| Autor: | Cleeren, Kathleen1 kathleen.cleeren@kuleuven.be, Dekimpe, Marnik m.g.dekimpe@uvt.nl, Heerde, Harald heerde@massey.ac.nz |
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| Zdroj: | Journal of the Academy of Marketing Science. Sep2017, Vol. 45 Issue 5, p593-615. 23p. |
| Databáze: | Business Source Ultimate |
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