Part G: Global, Emerging Market, and Cross-Cultural Issues: Consumer Attitudes and Satisfaction in Intercultural Market Services: "Subtle or Salient"? Examining Mainstream Consumers' Attitudes Toward Ethnic-Targeting Services with Different Cultural Salience Levels
| Autor: | Ronnie (Chuang Rang) Gao1 ronnie.gao@twu.ca, Yanliu Huang2, Andras, Trina Larsen2 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pG-30-G-31. 2p. |
| Databáze: | Business Source Ultimate |
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