Part A: Advertising, Promotion, and Marketing Communications: Toward a Better Understanding of Promotional Effects on Consumers: Involvement as a Moderator in Advertising Co-Branded Relationships.
| Autor: | Giakoumaki, Christina A.1 cgiakoumaki@acg.edu, Avlonitis, George J.2 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pA-33-A-34. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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